Get On the Air: 7 Ways Podcasting for Business Can Boost Your Brand
Are you struggling to reach your target audience? Consider starting a podcast! Over 50% of Americans over the ages of 12 already listen to a podcast.
About 32% have listened to a podcast in the past month, while 22% have listened to one in the past week.
In fact, 54% of podcast listeners say they’re more likely to consider brands they hear advertise on podcasts, too.
On the fence about beginning a podcast of your own? Here are seven benefits of podcasting for business brands to consider first. After discovering the benefits of podcasting, you can make a more informed decision with your business in mind.
For example, you can reach potential customers, generate awareness, and start gaining fresh leads and sales. That’s only the start.
Read on to discover the amazing advantages of podcasts in business marketing today!
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1. Create a Community
The average podcast listener subscribes to seven different shows weekly. That’s 40% more than in 2017. In fact, 14% of subscribers enjoy 11 or more shows.
Podcast listeners spend over 6 and a half hours listening to podcasts each week, too.
Since so many people already listen to podcasts, podcast marketing is now a great way to reach your target audience! You can even use podcasts to build a community around your brand.
You can find a new, authentic way to reach your audience with content they want to listen to.
Consumers will feel as if you’re talking to them directly through podcast marketing, too. You can engage them in a fun, friendly way without using heavy sales language. Otherwise, sales language might scare them away from your brand.
Communicating through speech can help you connect with your audience on an emotional level. It could help you engage consumers better than text can, too. Using podcasting for business, you can show consumers your brand is approachable and trustworthy.
Building brand trust through podcast marketing could help you generate leads and sales in the future.
With text, it’s not always easy to create a personal connection with customers. With podcasting, you can give your brand a tone, voice, and personality. You can connect with customers before leading them to take action.
As you gain new subscribers, you can continue building an audience of people who want to hear what you have to say.
2. Build Brand Awareness
It can take over five impressions before consumers start remembering your brand. Without brand awareness, you could struggle to generate leads. If people don’t realize you exist, they won’t shop from your business.
In fact, 59% of people prefer shopping from familiar brands, too. The more they appreciate and believe in your brand, the more they’ll buy.
Shared values account for over 60% of relationships. Through podcast marketing, you can show consumers you share their values. As you generate more brand awareness, you’ll have an easier time remaining top-of-mind.
The next time that consumer needs your product or service, they’ll remember hearing your podcast. They might decide to shop from you directly.
As you establish your credibility through podcast marketing, you’ll also generate brand trust. In time, you can start gaining loyal customers. One loyal customer is worth 10 single purchases.
You can improve your customer retention rate to lower your cost-per-acquisition. Your ROI will improve as a result.
People can start sharing your podcasts with others, too, allowing you to reach a broader audience.
3. Easy to Add
One of the benefits of podcasting for business is it’s easy to add to your existing marketing strategy. You can start by purchasing high-quality technology and equipment. Creating a high-quality podcast can set your strategy up for success.
Beyond purchasing a microphone and editing software, podcast marketing is a cost-effective strategy. Once you start generating leads and sales, you can recuperate the cost and start improving your ROI.
4. Convenient for Customers
Consumers don’t always have time to read lengthy blog posts or download eBooks. They might not have time to watch video content, either. One of the advantages of podcasts in business marketing is they’re easy to consume.
People can listen to podcasts while they’re engaging in other activities. For example, people can listen to podcasts while driving to work. They can also consume your content while working out, cooking, or cleaning.
Since podcasts are easy to consume, you could have an easier time connecting with your audience through this form of content.
Listening to a podcast is effortless compared to reading lengthy blog posts.
49% of podcast listening happens at home while 22% happens in the car; making it a unique form of advertising!
5. Generate More Income
Adding a podcast to your marketing strategy can help you generate more income.
For example, you can encourage other brands to pay you for advertising time. As your podcast grows in popularity, you can increase your earnings.
Some individuals will even pay you to interview them for your show. You can boost their brand recognition while gaining a source of income.
6. Establish Your Authority
Consumers might not choose your business if they can’t find a reason to trust your brand. Starting a podcast could help boost your brand’s authority.
You can become a credible source of information for customers. They’ll start to rely on you for your experience and expertise. As brand trust grows, you could have an easier time generating leads and sales.
You can even use podcast marketing to become a reliable authority figure for your target audience.
In time, you can even position yourself as a thought leader in the industry.
7. Generate More Traffic
You can also use your business podcast to generate more traffic to your website.
Tell your listeners that you have more information about a specific topic on your blog. Direct them to your product or service pages, too. When you post your podcast online, add a convenient link to the episode description.
As you generate more website traffic, you could gain new leads and sales, too.
Get On the Air: 7 Ways Podcasting for Business Can Boost Your Brand
Don’t miss a chance to engage your target audience. Instead, consider these benefits of podcasting for business marketing. Adding podcasts to your marketing strategy can help you reach more customers than ever before.
Once you expand your reach, you can generate more leads and sales to improve your ROI.
Eager to get on the air? We can help.
Reserve time with our professional audio and video recording team today to get started.