5 Reasons Why You Should Hire a Video Production Company for Your Small Business

Around 91.4% of internet users watch online videos every week.

Video content has become incredibly popular, so if you’re not making use of it, you could be missing out on a lot of potential growth. While it’s possible to make videos on your own, if you want to make ones that really get noticed, you’ll want to look into professional video production services.

For 5 key reasons that you should hire a video production company for your small business, keep reading.

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1. Professional Expertise

Video production goes way beyond simply recording some clips and putting them together. There is a lot involved even before shooting takes place, and this is followed up with post-production work.

There are multiple stages, and none of them are easy. The best way to ensure you have quality videos is to make sure the process is handled by people who know what they’re doing.

Experience in the industry gives people a keen eye that can ensure everything is as good as it can be. Videographers will be able to get the best shots, editors will be able to see which clips will work and which ones won’t, etc.

Purple Comma is a professional video production company providing a range of services to help businesses with their video needs. Our team can help ensure your videos are suitable for your audience. They’ll also help you get things done within any time and budget constraints.

Beyond our standard services, we may be able to help if you’re struggling with ideas. We have plenty of experience in helping people curate content, so we’ll be able to offer plenty of suggestions if you’re looking for anything to add to your videos.

2. High-Quality Equipment

These days anyone can put a simple video together using a smartphone, but if you want your video to stand out, you might need some gear that’s a bit more capable. With a professional video production company, you’ll get access to cameras, microphones, lighting setups, and more.

If you’re creating videos with cheap equipment, you might still get your point across, but the quality of the video will suffer. Images won’t be as crisp, sound may be unclear or muffled, and any post-production won’t be as good.

When making a video with Purple Comma you can make use of our full studio setup. It’s modern and spacious, making it suitable for recording. There’s seating for 4 people, and each will have their own microphone.

These microphones all have pop filters and shock mounts. If you want to have a guest speaker, but they’re unable to attend in person, you can include them via phone call.

We have high-quality cameras for HD recording, and you can skype guests on our 55-inch 4K TV. If you’re filming videos for YouTube or Webinars, you can use our green screen to add in a custom background.

Video production and editing are always easier with good equipment, and the results are far better than when using cheaper gear.

3. Lighting and Sound Knowledge

People who don’t have much experience making videos often don’t take lighting or sound into consideration, but they can make a significant difference to the final video. When working with professional video production services you can take full advantage of these to improve your videos.

Lighting can have a huge impact on the tone of your video. They can make people and objects look better, which is ideal if you’re selling a product. Lighting will also affect the focus of the camera, so you want to make sure you have everything set up right so your videos are crisp and clear.

Quality sound is crucial. If voices are muffled, people can easily miss important parts of your video. You also want to ensure background noise is minimized to keep the focus on what’s important.

During the video editing stage, you can alter the visuals if things aren’t quite right. If the lighting was good while recording, it makes this process much easier. You can also adjust audio when editing, and you can add in different effects or music as needed.

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4. Saves Time

It’s worth taking the time to ensure your videos come out well, but without any professional input, the entire process can be very long from start to finish. When making a video with the help of a video production company, there’s a range of time-consuming tasks that you won’t have to worry about. This includes things like finding a suitable location and sourcing all the equipment.

Editing can be one of the most long-winded parts, especially if the person doing the editing doesn’t have much experience. A professional editor will get things done much faster, and will always produce better results.

Time can be a very important factor, especially if you’re making multiple videos. You should have a schedule beforehand, and with a professional company assisting you you’re much more likely to stick meet deadlines. This will help to prevent delays and you can get all of your videos out on time.

5. A Coordinated Approach

For video productions, everything comes down to the end result. Regardless of how the video is made, if it doesn’t meet your expectations, you’ll be disappointed.

The best chance you have of meeting these expectations is to go in with a solid plan. Professional video production companies have the experience and expertise to know what needs to be done to make sure a video is completed on time and is done right.

There are plenty of challenges and barriers you may come across, but it will be much easier to get past these if you’re working with people that have experienced them before. We can help you get everything planned out ahead of time and will be prepared to help if any issues come up along the way.

Professional Video Production for Your Business

You can take the challenge on without any help, but it’s unlikely your videos will come out how you want them to. If you need assistance with small business video production and you’re in the Raleigh Durham area, Purple Comma Studios has you covered. We have various studio sessions available for different types of videos.

If you have any questions about our services, click here to contact us today.